https://reggie-james.com/ 2026-11-01 https://reggie-james.com/assets/posters/one-size-b2b.jpg One size doesn't fit all in B2B marketing Why a marketing playbook carried from one company to the next, or an agency's favourite channel, rarely suits a start-up trying to pass a million in revenue, and why a culture of testing matters more. https://reggie-james.com/videos/one-size-b2b.mp4 https://reggie-james.com/assets/posters/rule-95-5.jpg The 95/5 rule and attracting customers The 95/5 rule from LinkedIn's B2B Institute: at any one time only around 5% of buyers are in market. Why sales messages aimed at the other 95% fall on deaf ears, and why helping and educating them works better. https://reggie-james.com/videos/rule-95-5.mp4 https://reggie-james.com/assets/posters/consistent-lead-quality.jpg Consistent lead quality Inconsistent lead quality comes up again and again as a top frustration for B2B teams: results go well for a while, then quality suddenly drops and nobody is sure why. https://reggie-james.com/videos/consistent-lead-quality.mp4 https://reggie-james.com/assets/posters/authenticity-leadership.jpg Authenticity in leadership for B2B tech leaders Every leader has a different personality, and what matters is being authentic. Telling your story is hard to do alone, and nobody goes to school to learn how to be an industry leader or give a TED talk. https://reggie-james.com/videos/authenticity-leadership.mp4 https://reggie-james.com/assets/posters/six-pack-analogy.jpg The B2B six pack analogy Everyone wants the six pack but not the gym, the sleep and the diet that get you there. The same is true of B2B growth: results come from building the real-life work into the plan. https://reggie-james.com/videos/six-pack-analogy.mp4 https://reggie-james.com/assets/posters/website-ownership.jpg Choosing a website platform Why you never fully own a website on a hosted platform, even WordPress, and what to check before migrating to HubSpot or any other platform. https://reggie-james.com/videos/website-ownership.mp4 https://reggie-james.com/assets/posters/crypto-dubai.jpg Crypto conference, Dubai A conversation after a major crypto conference in Dubai: what the market was talking about, the positive mood around it, and how traditional markets are watching. https://reggie-james.com/videos/crypto-dubai.mp4 https://reggie-james.com/thinking/2026-11-01